Get to know your customers' typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research.

Gain an in-depth understanding of how your customers use your product or service - their expectations, difficulties, favorite aspects, and main points to impact them.

We create research-based models of what drives people's behaviors, and ways to nudge or guide them to new behaviors.

Our frameworks illustrate people's thought processes in given contexts, showing critical moments where design can have an impact on their behaviors.

We use behavioral economics principles to understand and design for people's natural habits in systems and marketplaces.

Understand and influence how your customers make decisions related to your product or service.